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Schema (Rich Text Format per SEO)

A bit about Schema.

Go to Schema.Org. Learn about it.

Go back to Google. Search for a movie that’s in theater in this period. You’ll see time and places below the search bar. That’s because “machines” can learn about rich data. Rich Data means meaningful data. Learnable. Sortable. Understandable. And therefore Usable.

Here’s an example.

[[schema type=”person” name=”Andrea” jobtitle=”CEO & Founder” worksfor=”Fluxedo” url=”andreavaccarella.it” description=”Computer Engineer. Smart & Curious.” bday=”1986-01-16″ city=”Lecco” postalcode=”23900″ country=”IT” email=”andrea.vaccarella@fluxedo.com” ]]

The result won’t change what human can see”

[schema type=”person” name=”Andrea” jobtitle=”CEO & Founder” worksfor=”Fluxedo” url=”andreavaccarella.it” description=”Computer Engineer. Smart & Curious.” bday=”1986-01-16″ city=”Lecco” postalcode=”23900″ country=”IT” email=”andrea.vaccarella@fluxedo.com” ]

But this will change what machine can understand. It helps computer understand the topic/semantic of your data.